When's the last time you sat around the campfire and listened to a good ad?

Stories matter to people. They connect, inspire, delight, and persuade. Can an ad do the same thing? Sure, if it tells a great story.

But here's the fundamental difference -- a story can engage your audience in a lasting way. By its nature and shape, a story also presents a greater opportunity to be shared in a wider variety of formats, channels, and opportunities, like around the campfire.

A great story can become the centerpiece of your campaign or communication. And it's sure a lot more fun than telling an ad.

What's your campfire story, that compelling insight, example, or testimonial you tell about your organization that's guaranteed to gain attention and get shared?

Put your story to the campfire test. Commit to telling great stories, stories that are worth sharing, and demand retelling.