The HBO Max to Max transition gives me that New Coke feeling. s it smart or strategic to ditch the equity of the long-established HBO brand as part of the flagship name and replace it with the generic “Max?"
All tagged hbo
The HBO Max to Max transition gives me that New Coke feeling. s it smart or strategic to ditch the equity of the long-established HBO brand as part of the flagship name and replace it with the generic “Max?"